What’s The Average Cost of a Business Sign?

Press Release from Bakers' Signs & Manufacturing

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If you have ever struggled to locate a business you were looking for or made an unplanned stop because a neon sign caught your eye from the side of the road, then you know how critical a good business sign can be. The average cost of a business sign varies depending on several factors. Bakers’ Signs can help you purchase and install the right sign at the right price for your business.

Types Of Business Signs:

  • Channel letter signs: Three-dimensional individual letters or shapes made of metal or plastic, typically illuminated, often used for storefronts.
  • Monument signs: Freestanding signs that are low to the ground, designed to make a strong visual impact and provide information about a business or location.
  • Pylon signs: Tall, freestanding signs that are often placed near roadways or highways to grab attention and guide people to businesses or destinations.
  • LED signs: Signs that utilize light-emitting diodes (LEDs) to display messages, graphics, or animations with high visibility and energy efficiency.
  • Neon signs: Signs that use neon gas and glass tubes to create vibrant, eye-catching lighting effects, often associated with retro aesthetics.
  • Digital signs: Signs that use digital displays or screens to showcase dynamic content, including videos, animations, or changing messages.
  • Electronic message signs: Signs that display programmable messages or graphics electronically, allowing for real-time updates and customization.

Factors That Affect Sign Cost

Neon signs can be one of the most cost-effective means of advertising your business. However, it is still important to be aware of the factors that can affect the price of your signage:


  • Size
  • Type of sign
  • Number of letters used in the sign
  • Materials the sign is made from
  • Number of colors used
  • The complexity of the design
  • Whether the sign is indoor out outdoors
  • Lighted or unlighted
  • Temporary or permanent
  • Installation 
  • Location

As you might imagine, large signs are more expensive than small ones. The more letters there are, and the more complicated the design is, the more expensive it will be. Designs that use multiple colors cost more than black and white signs. 

Materials also make a big difference. Steel signs might run you $25 to $35 per square foot, while plastic and urethane signs may be as cheap as $5 to $15 per square foot. Lighted and neon signs are more expensive than unlighted signs. Additionally, temporary signs usually cost much less than a permanent one. 

The location of your business will affect the price depending on the accessibility to the signage installation area. Additionally, the complexity of the installation of your sign will play a role. A simple, unlighted sign in an easily accessible location will be less expensive to install than a very large, lighted sign in a spot that is difficult to get to. Additionally, indoor signs are usually less costly than outdoor signs.

Average Sign Costs


According to Home Advisor, the average price of a sign in 2022 was $462, with a typical range of $161-$1000. The type of sign you choose can have a big impact on which end of the price range it falls into.

Neon Sign Costs

Neon signs, provided by reputable neon sign companies in Houston, are widely favored due to their captivating visual appeal. They excel at grabbing the attention of pedestrians, especially after dusk. Custom neon signs typically begin at $200 but can reach higher price points, determined by factors like size, design intricacy, and installation requirements. It’s important to consider potential maintenance and repair costs by relying on the expertise of a qualified neon sign repair company in Houston, as weather conditions can occasionally cause damage to neon signs.

Metal Lettering and Logo Sign Costs

The primary draw of these signs is that their 3-dimensional aspect adds visual interest and draws the eye. The price varies depending on the number of letters and the sign size but starts at around $250. However, if your business operates at night, you will probably want to add lighting for $350 to $550. 

Expertise You Can Count On

Bakers’ Signs can design and install a custom sign made just for you or install a sign you purchased from someone else. We are one of the top custom sign manufactures in the Houston, TX area, and our staff includes an experienced design team, master fabricators, and veteran installers.  Our neon sign company Houston team at Bakers’ Signs is ready to guide you through the process of purchasing and installing the perfect sign for your business. If you have a question or would like to get a quote, call us at 800-341-9158 or contact us online

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